Getting coverage with HARO and #Journorequset
When it comes to quick link building wins using HARO and #journorequest (Twitter) is very effective. It definitely should be a part of your Digital PR plan. […]
Using public data in your digital PR campaign
It’s very well known and been said by several Digital PR and content marketing specialists – Public Data is the ‘cheap’, ‘low budget’ option when it comes to creating and running a campaign. […]
How to build a media list without journalists database
Building media lists is an essential skill and almost (for some of us daily) weekly job in our industry. We’ve got our contacts and know who to approach with what story. But if we’re exploring a [...]
Identifying the right publication and journalist to contact with your content piece
As much as it’s important to create relevant content that the press will be interested in, it’s also very important to identify the right publications to reach out to – and the right person. [...]
The importance of having a linkable asset
Ever wondered why your campaign didn’t receive as many links as you expected? The simple answer might be that you didn’t give journalists a reason to link back to your site. […]
Before building links, build relationships
You hear it all the time; build relationships with the press! And you will hear it even more because it’s so important. […]
Digital Olympus Talk – Ideas Are Easy, Execution Is Hard
On the 12th of March, I joined the lovely and very talented digital marketers at an online conference called Digital Olympus. […]