Email signature - the one thing that we set up when we start our job, and then probably forget about it. But it's there, and in the PR/Outreach world, it's getting noticed - a lot! [...]
As you know, many content pieces and campaigns are based on data, whether those are acquired data, those available online (public data) or data received through freedom of information. The most important thing is to [...]
Knowing what topics publications are going to focus on is one of the things that will make your life much easier. And there is a simple way to gain this knowledge. Forward feature calendars! It's [...]
Whenever I have a new idea for a campaign that I'd like to run with my clients I go through a small list to ensure it's worth investing time into the project - and then [...]
Sending an email to the press seems simple. You create your media list, draft your email and can launch your outreach. But we all know the feeling when you send out a lot of emails, [...]
There are many tactics when it comes to generating coverage. From running large content campaigns, data-led content pieces, visuals, to real-life stories, reacting to journalists requests, newsjacking and piggybacking on news. […]
When it comes to quick link building wins using HARO and #journorequest (Twitter) is very effective. It definitely should be a part of your Digital PR plan. […]
It’s very well known and been said by several Digital PR and content marketing specialists – Public Data is the ‘cheap’, ‘low budget’ option when it comes to creating and running a campaign. […]
Building media lists is an essential skill and almost (for some of us daily) weekly job in our industry. We’ve got our contacts and know who to approach with what story. But if we’re exploring a [...]
As much as it’s important to create relevant content that the press will be interested in, it’s also very important to identify the right publications to reach out to – and the right person. [...]
