“Ability proceeds from a fusion of skills, knowledge, understanding and imagination, consolidated by experience.
MICHAEL KLARKE
Itis vital to read relevant articles, surveys and opinions in our industry. We are learning new things every day and improving our skills.
So, here are some of my thoughts, findings and opinions. Enjoy!
RECENT ARTICLES
Read Hana’s latest blog posts.
The Power of a Subject Line
Sending an email to the press seems simple. You create your media list, draft your email and can launch your outreach. But we all know the feeling when you send out a lot of emails, [...]
Generating coverage and links by reacting to awareness days
There are many tactics when it comes to generating coverage. From running large content campaigns, data-led content pieces, visuals, to real-life stories, reacting to journalists requests, newsjacking and piggybacking on news. […]
Getting coverage with HARO and #Journorequset
When it comes to quick link building wins using HARO and #journorequest (Twitter) is very effective. It definitely should be a part of your Digital PR plan. […]
Using public data in your digital PR campaign
It’s very well known and been said by several Digital PR and content marketing specialists – Public Data is the ‘cheap’, ‘low budget’ option when it comes to creating and running a campaign. […]
How to build a media list without journalists database
Building media lists is an essential skill and almost (for some of us daily) weekly job in our industry. We’ve got our contacts and know who to approach with what story. But if we’re exploring a [...]
Identifying the right publication and journalist to contact with your content piece
As much as it’s important to create relevant content that the press will be interested in, it’s also very important to identify the right publications to reach out to – and the right person. [...]
Ready to Talk?
OR FANCY A CUPPA?