“Ability proceeds from a fusion of skills, knowledge, understanding and imagination, consolidated by experience.
MICHAEL KLARKE
Itis vital to read relevant articles, surveys and opinions in our industry. We are learning new things every day and improving our skills.
So, here are some of our thoughts, findings and opinions. Enjoy!
RECENT ARTICLES
Read Hana’s latest blog posts.
Why having clear methodology behind your content pieces is so important
As you know, many content pieces and campaigns are based on data, whether those are acquired data, those available online (public data) or data received through freedom of information. The most important thing is to [...]
Business Press Forward Feature Calendars
Knowing what topics publications are going to focus on is one of the things that will make your life much easier. And there is a simple way to gain this knowledge. Forward feature calendars! It's [...]
Five questions you need ask yourself before running your next digital PR campaign
Whenever I have a new idea for a campaign that I'd like to run with my clients I go through a small list to ensure it's worth investing time into the project - and then [...]
The Power of a Subject Line
Sending an email to the press seems simple. You create your media list, draft your email and can launch your outreach. But we all know the feeling when you send out a lot of emails, [...]
Generating coverage and links by reacting to awareness days
There are many tactics when it comes to generating coverage. From running large content campaigns, data-led content pieces, visuals, to real-life stories, reacting to journalists requests, newsjacking and piggybacking on news. […]
Getting coverage with HARO and #Journorequset
When it comes to quick link building wins using HARO and #journorequest (Twitter) is very effective. It definitely should be a part of your Digital PR plan. […]
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