“Ability proceeds from a fusion of skills, knowledge, understanding and imagination, consolidated by experience.
MICHAEL KLARKE
Itis vital to read relevant articles, surveys and opinions in our industry. We are learning new things every day and improving our skills.
So, here are some of our thoughts, findings and opinions. Enjoy!
RECENT ARTICLES
Read our latest blog posts.
The pros and cons of running seasonal campaigns
We all saw many Christmas campaigns in the past few weeks. And we probably didn't see all of them as many would not make it - sadly... Before running any seasonal campaign I always ask [...]
Follow-up emails – they work!
I have to be honest. If you asked me a couple of years ago about following up with the press I would cringe. I didn't mind calling to journalists offering a story - I actually [...]
Here is why you need to include Twitter and Instagram handles in your email signature
Email signature - the one thing that we set up when we start our job, and then probably forget about it. But it's there, and in the PR/Outreach world, it's getting noticed - a lot! [...]
UK Self Employed Sleep Statistics 2018
When I first decided to go self-employed I had many of my friends and family telling me that it’s something they wouldn’t do, just because it’s too much of stress and you work all the [...]
Why having clear methodology behind your content pieces is so important
As you know, many content pieces and campaigns are based on data, whether those are acquired data, those available online (public data) or data received through freedom of information. The most important thing is to [...]
Business Press Forward Feature Calendars
Knowing what topics publications are going to focus on is one of the things that will make your life much easier. And there is a simple way to gain this knowledge. Forward feature calendars! It's [...]
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