“Ability proceeds from a fusion of skills, knowledge, understanding and imagination, consolidated by experience.
MICHAEL KLARKE
Itis vital to read relevant articles, surveys and opinions in our industry. We are learning new things every day and improving our skills.
So, here are some of our thoughts, findings and opinions. Enjoy!
RECENT ARTICLES
Read our latest blog posts.
We Are Open!
Last year I've decided to go freelance. And let me tell you, time flies by! I have now been freelancing for just over a year! Yay! It's been a great year, full of ups and downs - [...]
Running external research – write headlines not questions!
Many great campaigns are based on acquired data (external market research). When asking the right questions, you can collect some very interesting results that will turn into newsworthy stories and earn you or your clients [...]
Share Your Business News
Very often we forget about the benefits of sharing our (and our clients') business news. Having something positive to show to our local press and relevant trade press is so beneficial, yet it keeps slipping [...]
The pros and cons of running seasonal campaigns
We all saw many Christmas campaigns in the past few weeks. And we probably didn't see all of them as many would not make it - sadly... Before running any seasonal campaign I always ask [...]
Follow-up emails – they work!
I have to be honest. If you asked me a couple of years ago about following up with the press I would cringe. I didn't mind calling to journalists offering a story - I actually [...]
Here is why you need to include Twitter and Instagram handles in your email signature
Email signature - the one thing that we set up when we start our job, and then probably forget about it. But it's there, and in the PR/Outreach world, it's getting noticed - a lot! [...]
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